In my blog, I would like to share all my knowledge about the mobile phone market, mobile phone models, mobile phone technology, mobile phone software development, mobile phone business, mobile phone online, 3G mobile and HSDPA mobile.

Monday, 26 January 2009

Will iphone and Blackberry impact the crown of Nokia?

Personally, i believe that it will be. Since the main warfare of the mobile phone is at the high end smart phone market. For the middle grade, most of the international brands are no longer possible to extend any, and the price war is the main issue for such market. In the high end market, the technology differentiation is still existed. And in the below middle grade market, all are almost belonged to China manufacturers.

Nokia launch around 40 - 50 models of mobile phone per year and it cover a lot of the users in the market. And iphone and Blackberry provide only few models and even just 1 model, theoretically, it cannot harm to Nokia. However, in terms of investor or wall street or profit, it harms a lot especially in 2009. The war of smart phone will explore since most of the common specification and standard of the high end smart phone will be established. And the brand effect and sexy image of the iphone is really hard to fight. Samsung launch the similar i900 Omnia in 2008 to fight with iphone with the same multi-touch interface, however, the sales was not as good as Samaung expected.

One more advantage of iphone performing better than Nokia is that iphone support many third party software and allow any plug-in software where Nokia is still under planning how to make symbian to be an open source after brought the shares of symbian from other developers on 2008. Now, iphone get the support from many enterprise users where support Microsoft email, calendar, google and even the intranet and Cisco system. And the users from Balckberry is also unable to captured from Nokia too. So, the biggest pressure of coming smart phone war is not from iphone nor Balckberry, it's Nokia.

iphone and Blackberry will not come to be the competition relation, the run the smart phone with different technology and clear users differentiation. The biggest impacting is Nokia, since Nokia enter that market too late and still not find out the niche for differentiating iphone and Blackberry.

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