In my blog, I would like to share all my knowledge about the mobile phone market, mobile phone models, mobile phone technology, mobile phone software development, mobile phone business, mobile phone online, 3G mobile and HSDPA mobile.

Monday, 26 January 2009

Why the Taiwan brand, HTC, raise so fast even in the USA market

In few years ago, USA consumer even never hear the brand, HTC. They were the OEM factory before assembling for the big brands. In few years ago, they start to launch the products with their own brands and even enter north American market to fight with their old OEM customers. HTC landed the mobile phone in USA market from selling via BestBuy untill 2008 co-operated with the American local operators Sprint and T-Mobile USA.

HTC got famous from a war fighting with iphone. It was the war never existed win, lost or break even. Since HTC use the chips from Qualcomm 7201A 528MHz processor, TouchFLO 3D interface and 7.2M HSDPA. Such Qualcomm chip exist the 3D accelerating engine as compare with iphone's Infineon which supports only 2D, the TouchFLO 3D can provide more precis experience for the consumers. And HTC make also with 2.8 inches VGA screen too. And iphone come with 3.6Mbps, so, HTC launched with 7.2Mbps. It's all sue to the support from the Qualcomm chip.

In 2008, HTC launched the Touch Pro aka Raphael and Touch Dual Pro aka Titanium with qwerty design after the success of the war with iphone from sitting in an own "blue ocean". HTC is still hard to sell in USA market due to they enter there later than iphone and cannot co-operate with the operators earlier. iphone explored the smart phone market in USA and HTC is one of the brands join to eat the pie too. So, it will be certain hard to fight with iphone there.

The investors from Asia and even China keep of investing heavily on HTC, due to they also develop the new mobile phone fast with the latest technology. Especially in the coming mobile phone online demand, the cycle life of the mobile phone and mobile phone technology would be shorten a lot. The winner will be the one can launch the new models with the nw technology faster than any competitors.

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