The trend of the smart phone in 2009: Make the commercial smart phone for the consumer users

We see the success of iphone is based on it. Blackberry is also investing heavily on the digital camera for high pixel and other value-added function likely a professional digital camera. Nokia is also launched the Netbook alike mobile phone for the consumer users too. And most of the international brands or the operator are no longer use the consumer users and commercial users to segment the market. Part of the brands that cannot match up the new demanding are under phasing out of the top 5, for example, Motorola and Palm. The second thing we saw from 2008 was that the smart phone grow for 39% up to 180 million pieces sold.

We also saw in 2008, that most of the profitable phones were for fulfilling such demands. For example, Samsung SPH-M800, HTC Touch Diamond, Blackberry Bold with WCDMA/HSDPA, Sonyericsson Xperia X1, Nokia S60, N95, N96 (up to 16GB memory) and Nokia will launch also a super phone called Tube in 2009 too.

Especially Blackberry, they are under doing a lot of the works for that market whenever from the outlook design, browser, multi-media player, user interface (e.g, sync with iTune), qwerty keypad are all for serving Procumer (professional consumer). The good samples from Blackberry were their Thunder and Storm launched in the end of 2008. Thunder is the first product from RIM where do not use the qwerty and change to be screen touch interface. and also the first one use dual mode for CDMA and GSM. And the Storm is the RIM's series for GSM/WCDMA/HSPA with screen touch design, it will co-operate with AT & T to launch. Those products sold good due to RIM absorbed the problem from the Curve and Pearl before.