It was an amazing market of North America in 2008. Motorola and Palm lost a lot in 2008, and iphone win a lot in 2008. The new entry, HTC, win also big share from North American market too.
Blackberry is still the best smart phone in north American market, seems in 2009 it will still at the best position especially they have the best representative to advertise their phone, The US president, Obama. After decreased the price to be USD99 for a blackberry Pearl mobile phone or the consumer can rent it with USD10 - USD30, the sales of Balckberry increased to be 46.1%. Before that, the price was more than USD100 and the renting charge was USD35 - USD45.
iphone is the biggest potential star surely. The price of iphone may decrease in the 2009, it can push the market share of iphone to be increased too. If iphone can launch the more new version, it can even increase for more. Now, iphone occupied 18!% of the market share in north America.
Palm was silence for certain time till launched the Centro and work with AT & T and Sprint for the low price promotion in 2008, then, the market share raised from 10% to be 12.1% ranked number 3 in north America market. Such Centro seems can only sell in North American market, in Asia, people even never hear about it. The sales in north American market was ever met 1 million pieces sales within 24 weeks. After the Centro, Palm launched also Treo 800w integrated with WiFi and GPS with Palm's EV-DO Rev.A mobile phone network too. In the coming time, Palm will also launch the GSM/WCDMA/HSDPA with 400MHz processor, Window mobile 6.1 O/S, Bluetooth, WiFi and GPS, Palm temporarily name it Skywriter.
Samsung seems mainly target the low price mobile phone market which is much different than what they are doing in China targeting the above middle grade market ans the main cities. Samsung still occupy around 8.3% of the market share in north American market.
Finally in HTC, they are new in north American market, since their smart phone can bring more APRU revenue for the operators and OEM with the operators for maximizing their revenue. Their partners like Sprint, AT & T and T-Mobile USA channel a lot of their phones to the market.
In my blog, I would like to share all my knowledge about the mobile phone market, mobile phone models, mobile phone technology, mobile phone software development, mobile phone business, mobile phone online, 3G mobile and HSDPA mobile.
Monday, 26 January 2009
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