The potential competitor of smart phone: PNG (Portable Navigation Device)

We know that Garmin will launch the mobile phone in 2009 with their GPS function. And the portable navigation device sold in 2008 was up to 40 million pieces as compare with 2007, it was sold for 26 million pieces, it marks the high growth in 2008. The mobile phone build-in GPS cannot fight with it due to the PNG comes with more GPS function, more precise location tracking, photo demo, size if display, retail price etc. One of the mobile phone break thru point will be from the using of google map where provide the low price option for the people.

And Tomtom is under discussing with iphone to provide the iphone 2.0 GPS software. And much more people are also under developing the Location Base Searching softwares for iphone. Most of the PND will make iphone to be the competitor in the coming time. The mobile phone with build-in GPS will eventually fight down PNG due to the mass user base. It needs to overcome the technical blocks and more add-on software for it.