In my blog, I would like to share all my knowledge about the mobile phone market, mobile phone models, mobile phone technology, mobile phone software development, mobile phone business, mobile phone online, 3G mobile and HSDPA mobile.

Monday, 26 January 2009

iphone also make Apple change their business model and profit ways

The launching of ipod make people go more frequent to Apple shop and sell more MAC. The launching of iphone can make the same effect, however, we can see that the traffic of buying the iphone was happening the AT & T shop not Apple shop. Apple cannot use iphone to bring more trafic to their retail shops and sell more MAC. Besides, the low price of the iphone would also impact the price of ipod where sell at around USD499 for ipod touch. Steve Jobs should know about it initially. However, Apple count the different profit after launched iphone.

When sell more iphone, Apple get more digital contents sales and such profit do not need to share with any company. Apple rely more on the digital contents as income. All the hardware products are considered to be the peripherials or for helping to sell more digital contents. Most of the mobile phone will use such option for the profit. For example, gphone or Nokia, they will change the profit center to be the soft products.

Besides, the price of ihpone also keep of dropping, in 2008, a 16G 3G iphone costed at USD299, if the price keep of decreasing, iphone can even sell for more than 20 million pieces in 2009. Then, Apple will be the world's number 5 big mobile phone manufacturers and the biggest mobile phone digital contents supplier.

The biggest attention from iphone is similar as the curse of Motorola Razr. It was ever sell good for few quarters, and even make Nokia and Samsung to clone their ultraslime design. And it was be a failure product afterward due to Motorola cannot continues to innovate the newer design and keep of using the decreasing price to drive the sales of Razr. Currently, iphone seems use the same way, hope the curse of Razr will not happen again.

0 意見: