There is a main trend that most of the mobile phone add-on or plug-in SDK software will eventually sell only on the brand owner's website likely the App Store.
The success model from iphone that the developers will gather with iphone together and free to develop the software for iphone and let iphone sell it. Which is a extremely success model. Android will follow, and Nokia will also follow it too. And eventually the Android software will sell only in google store or google's authorized sites. And Symbian software will sell only in Nokia's online store or Nokia's authorized sites only. The third party sites will be hard to run such business. They can only involve into the gray area of the mobile phone software such as unlocking, flashing or even the changing of the IMEI or refurbishing.
And the end user or consumer will also benefit from it. Since such mobile phone store will gather an extremely big mobile phone online user community. The consumer can produce the digital contents for them such as mobile phone blog, mobile phone album, real-time worldwide news etc. And they can earn the advertising money from it, such as via Admob.
Wednesday, 26 November 2008
Tuesday, 25 November 2008
iphone make the ranking of the mobile phone change, Android will do so
After the third quarter 2008, iphone announced that they are ranked # 3 in mobile phone industry with the sales volume USD4.6 billion and it expect to be more in 2009 and the rest quarter of 2008. The current new ranking of the mobile phone:
Nokia: USD12.7 billion
Samsung: USD5.9 billion
iphone: USD4.6 billion
Sonyericsson: USD4.2 billion
LG: USD3.5 billion
RIM: USD2.1 billion
iphone expect to sell 6.9 million pieces in the forth quarter of 2008 and such volume are expected to be possible due to there are much more digital contents from iphone. And AT & T will not be the sole partner of iphone in USA, it will join with Best Buy to sell iphone in their more than thousand chain stores over the world.
The above ranking will adjust again in 2009 after the supply of the Android mobile phone expand.
Such situation also reflect the danger of the China made mobile phone, since the export of the China made mobile phone drop for near 30% on 2008 due to they provide mainly the simple features phone which are no longer the main demand from the world unless the developing countries market or the village user market.
Nokia: USD12.7 billion
Samsung: USD5.9 billion
iphone: USD4.6 billion
Sonyericsson: USD4.2 billion
LG: USD3.5 billion
RIM: USD2.1 billion
iphone expect to sell 6.9 million pieces in the forth quarter of 2008 and such volume are expected to be possible due to there are much more digital contents from iphone. And AT & T will not be the sole partner of iphone in USA, it will join with Best Buy to sell iphone in their more than thousand chain stores over the world.
The above ranking will adjust again in 2009 after the supply of the Android mobile phone expand.
Such situation also reflect the danger of the China made mobile phone, since the export of the China made mobile phone drop for near 30% on 2008 due to they provide mainly the simple features phone which are no longer the main demand from the world unless the developing countries market or the village user market.
Nokia also get hard in selling the mobile phone now
The global finance crisis make a lot of the factories collapsed or cut the size. Mobile phone is one of the industries where the scale turns smaller even the annual growth of the mobile phone keep of increasing, the problem is from the much lower profit than before.
Nokia announced the third quarter finance report where the net profit reduced for 30%. And fortunately, the sales turnover and gross profit keep the same. It's due to the strong demand from the developing countries such as China, Latin, Middle East and Africa. Those market occupy 56% turnover and gross profit from Nokia. The problem is that the Average Selling Price of each mobile phone reduce from euro74 from last year to be euro72 in that year due to the expensive mobile phone market share from Nokia got lost to iphone, android and blackberry in 2008.
The situation will keep for times due to the consumer from the developed countries market would not spend too much money on capturing the expensive mobile phone, the profit of Nokia will still be from the less expensive mobile phone.
Nokia announced the third quarter finance report where the net profit reduced for 30%. And fortunately, the sales turnover and gross profit keep the same. It's due to the strong demand from the developing countries such as China, Latin, Middle East and Africa. Those market occupy 56% turnover and gross profit from Nokia. The problem is that the Average Selling Price of each mobile phone reduce from euro74 from last year to be euro72 in that year due to the expensive mobile phone market share from Nokia got lost to iphone, android and blackberry in 2008.
The situation will keep for times due to the consumer from the developed countries market would not spend too much money on capturing the expensive mobile phone, the profit of Nokia will still be from the less expensive mobile phone.
Tuesday, 18 November 2008
2008 GSMA Mobile Asia Congress
The 2008 GSMA Mobile Asia Congress brings many new idea to greater China region markets. it's not just the exhibitor can exchange their contacts to eac other during the function taken from the organizer. Since some of the China famous mobile phone companies such as China Telecom, ZTE, Hawei are also joinned such fair and they are also seeking for the developer to provide more solutions.
In the fair, mobile phone is no longer a device for online or voice, it's for much more value-added functions. For example, the mobile phone payment gateway, the WAP blog, logistic tracking, game, chatting, promotion channels etc. All of such services and products are still new in greater China region.
See the video of that 2008 GSMA Mobile Asia Congress:
In the fair, mobile phone is no longer a device for online or voice, it's for much more value-added functions. For example, the mobile phone payment gateway, the WAP blog, logistic tracking, game, chatting, promotion channels etc. All of such services and products are still new in greater China region.
See the video of that 2008 GSMA Mobile Asia Congress:
Thursday, 13 November 2008
War in smart phone online market: Nokia is out there
The smart phone is the bottom line of the mobile phone where can make the profit. The simple phone for the voice is no longer a profitable business anymore. In that market, the best profit smart phone is the one with online function especially supporting the HSDPA. The different brands are launching the different models for capturing such good profit.
Sonyericsson X1:
Work with Windows Mobile in this time instead of the Symbian to launch the Xperia X1, same as before on emphasising a lot on the outlook design to be as cyber as possible.
Gphone:
Outlook design is not strong, it's the online searching function phone and use the brand of google to attract more developers for the Android.
RIM Storm
It's still mainly serving the commercial user market. For entering also the consumer market, Storm change to be the Qwerty in a screen touch surface.
iphone:
Forecasting to sell near 40 million pieces of iphone 3G in 2009. In 2008, it has sold 15 million pieces till October 2008. Sexy outlook, iTune store and App Store make iphone success.
Nokia 5800
Nokia sell 500 million pieces of the mobile phone is a year, the multi-touch phone is for targeting the middle class market providing also the 1 year unlimited download of the music.
HTC:
Sales in China is excellent from HTC where can enter many third and forth level cities from China where the other international brands cannot reach.It's the design with diamond alike outlook and 3D interface.
And finally, that market is now mainly occupied by iphone and Android. So, we can see what's their difference:
iphone:
weight: 133g
camera: 2.1 million pixel
memory: 8G and 16G
USD price: USD199 with 2 years contract
GPS: have
music download: iTune
email: gmail/POP3/IMAP/exchange
sync: PC and online
enter option: multi-touch
application software: App Store
browser: safari
gphone:
weight: 158g
camera: 3.1 million pixel
memory: 1G extendable
USD price: USD179 with 2 years contract
GPS: have, provide also google maps, google street view
music download: Amazon
email: gmail/POP3/IMAP
sync: online
enter option: multi-touch qwerty
application software: Android marketplace
browser: chrome
Sonyericsson X1:
Work with Windows Mobile in this time instead of the Symbian to launch the Xperia X1, same as before on emphasising a lot on the outlook design to be as cyber as possible.
Gphone:
Outlook design is not strong, it's the online searching function phone and use the brand of google to attract more developers for the Android.
RIM Storm
It's still mainly serving the commercial user market. For entering also the consumer market, Storm change to be the Qwerty in a screen touch surface.
iphone:
Forecasting to sell near 40 million pieces of iphone 3G in 2009. In 2008, it has sold 15 million pieces till October 2008. Sexy outlook, iTune store and App Store make iphone success.
Nokia 5800
Nokia sell 500 million pieces of the mobile phone is a year, the multi-touch phone is for targeting the middle class market providing also the 1 year unlimited download of the music.
HTC:
Sales in China is excellent from HTC where can enter many third and forth level cities from China where the other international brands cannot reach.It's the design with diamond alike outlook and 3D interface.
And finally, that market is now mainly occupied by iphone and Android. So, we can see what's their difference:
iphone:
weight: 133g
camera: 2.1 million pixel
memory: 8G and 16G
USD price: USD199 with 2 years contract
GPS: have
music download: iTune
email: gmail/POP3/IMAP/exchange
sync: PC and online
enter option: multi-touch
application software: App Store
browser: safari
gphone:
weight: 158g
camera: 3.1 million pixel
memory: 1G extendable
USD price: USD179 with 2 years contract
GPS: have, provide also google maps, google street view
music download: Amazon
email: gmail/POP3/IMAP
sync: online
enter option: multi-touch qwerty
application software: Android marketplace
browser: chrome
War of the mobile phone internet market
The mobile phone manufacturers and the mobile phone operators are now to be also the competitor relation. Since both of them are trying to capture more users to their community as well as pay for their service and digital contents. For example, the Nokia Ovi is the most clear war where get the moble phone user to Nokia website which is a sort of the competition with the operator. And the iphone digital contents is also a sort of the war where iphone get the mobile phone user to their store for buying their digital contents which is also a sort of the competition with the operator.
Who will win ultimately?
It depends on who can capture more of the user community and attract the smartest mobile phone software developer for them.
T-mobile is under building the website for the mobile phone user to download the music. In September 2008, AT & T use 24 million USD to buy a online social networking company called Zvents. In October 2008, Telefonia use USD10 million to by an online calender company called Eventful. They are all for the purpose of creating the mobile phone online contents and service in order to get more revenue from the mobile phone online user market.
The other website such as Facebook are also join with Blackberry, INQ UK, and an Australian operator to provide the mobile phone version facebook which is even for the cheap online mobile phone, it means the pay digital contents from the mobile phone is no longer from the high end user community, it's from all online mobile phone users.
For attracting more users, the manufacturers or the O/S owner are also needed to attract as much software developers as possible. They are all for making the application software for their user in order to let the manufacturer to hold bigger user community. So, the free and open source is the first step of attracting such mobile phone software developer and the way of sharing the money with them is the second step. The people who got the rejection of the software from iphone SDK will be the first main force of developing the Android software and Symbian software.
Who will win ultimately?
It depends on who can capture more of the user community and attract the smartest mobile phone software developer for them.
T-mobile is under building the website for the mobile phone user to download the music. In September 2008, AT & T use 24 million USD to buy a online social networking company called Zvents. In October 2008, Telefonia use USD10 million to by an online calender company called Eventful. They are all for the purpose of creating the mobile phone online contents and service in order to get more revenue from the mobile phone online user market.
The other website such as Facebook are also join with Blackberry, INQ UK, and an Australian operator to provide the mobile phone version facebook which is even for the cheap online mobile phone, it means the pay digital contents from the mobile phone is no longer from the high end user community, it's from all online mobile phone users.
For attracting more users, the manufacturers or the O/S owner are also needed to attract as much software developers as possible. They are all for making the application software for their user in order to let the manufacturer to hold bigger user community. So, the free and open source is the first step of attracting such mobile phone software developer and the way of sharing the money with them is the second step. The people who got the rejection of the software from iphone SDK will be the first main force of developing the Android software and Symbian software.
Profile of China mobile phone online services
According to Nielsen report, the mobile phone online percentage from the differnet markets are:
USA: 15.6%
UK: 12.9%
Italy: 11.9%
Russia: 11.2%
Spain: 10.8%
France: 9.6%
Germany: 7.4%
China: 6.8%
Brazil: 2.6%
India: 1.8%
And in China, due to the user base in very big, so, such 6.8% means slightly more than 20 million users. And their top 5 mobile phone online service are for the following activities:
Entertainment: 55%
Game: 36%
Music: 31%
News: 26%
Finance: 18%
The activity ranking is different than Europe and USA.
In Europe:
email: 46%
searching: 25%
news: 24%
whether report: 24%
sport: 22%
In USA:
email: 65%
whether report: 41%
searching: 29%
news: 26%
map: 24%
So, from China, there are existed of bigger potential of the paid digital contents.
USA: 15.6%
UK: 12.9%
Italy: 11.9%
Russia: 11.2%
Spain: 10.8%
France: 9.6%
Germany: 7.4%
China: 6.8%
Brazil: 2.6%
India: 1.8%
And in China, due to the user base in very big, so, such 6.8% means slightly more than 20 million users. And their top 5 mobile phone online service are for the following activities:
Entertainment: 55%
Game: 36%
Music: 31%
News: 26%
Finance: 18%
The activity ranking is different than Europe and USA.
In Europe:
email: 46%
searching: 25%
news: 24%
whether report: 24%
sport: 22%
In USA:
email: 65%
whether report: 41%
searching: 29%
news: 26%
map: 24%
So, from China, there are existed of bigger potential of the paid digital contents.
How Nokia lost 3 important developing chances
Nokia did lost 3 important chances from mobile phone from 5 years ago. One was the delay of launching the 3G mobile phone where let Samsung and LG raised. After WCDMA, CDMA2000 are confirmed to be the standard of 3G, Nokia still focused at the 2G mobile phone by extending the marketing coverage at high end, middle ed and low end markets. Of course, Nokia is still the single biggest market share holder up to more than 40% of the market segment. And the problem is that Nokia is not more hard to catch up the competition with the 3G technology such problem can also see from its delay of the HSDPA mobile phone too.
One was the multi-touch mobile phone, so, Nokia launched it's own multi-touch mobile phone too with 1/3 of the iphone price. As the biggest mobile phone developer and manufacturers in the world, there is surely known the multi-touch technolgy from Nokia especially there were many PDA interface phone in the market where the users are highly accept it. And Nokia missed it again. And Steve Jobs see how the mulit-touch can bring the new experience to the high end mobile phone user. So, iphone capture most of the high end mobile phone users from the world especially USA.
And now is the mobile phone software and digital contents. App Store is success. And the market is surely needed more digital contents option. Seems Nokia see the problem this time and launched the Ovi fast to capture the mobile phone online community.
One was the multi-touch mobile phone, so, Nokia launched it's own multi-touch mobile phone too with 1/3 of the iphone price. As the biggest mobile phone developer and manufacturers in the world, there is surely known the multi-touch technolgy from Nokia especially there were many PDA interface phone in the market where the users are highly accept it. And Nokia missed it again. And Steve Jobs see how the mulit-touch can bring the new experience to the high end mobile phone user. So, iphone capture most of the high end mobile phone users from the world especially USA.
And now is the mobile phone software and digital contents. App Store is success. And the market is surely needed more digital contents option. Seems Nokia see the problem this time and launched the Ovi fast to capture the mobile phone online community.
Extending functions of the mobile phone Internet service
Android provide the gmail function for Android mobile phone user. iphone install with IBM notes to provide also the email option where Notes occupied a lot of the Fortune 500 enterprises users. Blackberry provide its own push mail function. They are all te first step of the mobile phone Internet.
The more services coming is the application software for the mobile phone such as the App Store offering. And the social networking will also extend to the mobile phone Internet users. The more mobile phone searching engine advertising. And for Android, the famous manufacturers such as Samsung, LG and other China mobile phone manufacturers will also start to use the Android too.
And they are all the warm up only. The company like Nokia or NTT DoCoMo take more big steps for their business. For example, NTT DoCoMo invest in Silicon valley for seeking any new developers for the mobile phone software and buy their company.
Nokia also set up the company there and employ around 400 people to develop the software for Symbian.
The more services coming is the application software for the mobile phone such as the App Store offering. And the social networking will also extend to the mobile phone Internet users. The more mobile phone searching engine advertising. And for Android, the famous manufacturers such as Samsung, LG and other China mobile phone manufacturers will also start to use the Android too.
And they are all the warm up only. The company like Nokia or NTT DoCoMo take more big steps for their business. For example, NTT DoCoMo invest in Silicon valley for seeking any new developers for the mobile phone software and buy their company.
Nokia also set up the company there and employ around 400 people to develop the software for Symbian.
The mobile software will be supposed for free according to the experience from App Store
App Store provide more than 6000 software for iphone and most of them are for free. Where the developers can make money from the advertising installed with their software together for earning the income. And even the software which can sell with price, it's also not a high price, which is around few USD. It project a very important hints about the mobile phone software development in the future.
The priority of making the success software market for the O/S is that must be free to be the open sources. The O/S like Window Mobile will sooner be killed by other commercial driven o/s. Since the free software can attract the developer to make the application software and finally, it makes the mobile phone more success.
The common revenue for the developer will be from the following ways:
1. Installing the advertising with their free software likely Admob (mobile phone adsense) model
2. Sell the software for their advertiser by showing only the advertiser's ad.
3. Attract other company to outsource their software jobs to that developer
4. Sell the info product by commenting other software and advising of the program modification
The priority of making the success software market for the O/S is that must be free to be the open sources. The O/S like Window Mobile will sooner be killed by other commercial driven o/s. Since the free software can attract the developer to make the application software and finally, it makes the mobile phone more success.
The common revenue for the developer will be from the following ways:
1. Installing the advertising with their free software likely Admob (mobile phone adsense) model
2. Sell the software for their advertiser by showing only the advertiser's ad.
3. Attract other company to outsource their software jobs to that developer
4. Sell the info product by commenting other software and advising of the program modification
iphone 3G VS Android G1
It's summary article written with simply language to explain the difference between iphone 3G and Android G1. Both of them are the killer application corely change the mobile phone industrial structure.
For iphone 3G:
Target customer: consumer users
Strategy: Change the using behaviour
Strengthen: Multi-touch bringing the new using experience
O/S: semi open
Main helping power: mobile phone service operator
Profit way: sales of software and hardware
For Android G1:
Target customer: mobile phone online users
Strategy: Change the industrial revenue structure
Strengthen: online function
O/S: open
Main helping power: mobile phone manufacturer
Profit way: mobile phone online advertising
For iphone 3G:
Target customer: consumer users
Strategy: Change the using behaviour
Strengthen: Multi-touch bringing the new using experience
O/S: semi open
Main helping power: mobile phone service operator
Profit way: sales of software and hardware
For Android G1:
Target customer: mobile phone online users
Strategy: Change the industrial revenue structure
Strengthen: online function
O/S: open
Main helping power: mobile phone manufacturer
Profit way: mobile phone online advertising
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